History |
| G.A. Jourde was among the pioneers, in using advertising to promote its products. Already in the early 19´th century, the company commissioned some of the most famous artists such as Henri Le Monnier, Gasper Camps
Jean Desaleux and last but not least the "Father of modern advertising" Leonetto Cappiello, to produce dvertising posters for Consequently these posters have become classics, that are highly sought after by today's collectors. |
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